A matchday brand system for Superleague Kerala
Cross-platform visual assets and campaign creatives for live sports events across Android, iOS, mobile web, and web; built scalable templates for brand consistency.
Overview
A visual system built to run an entire season
Superleague Kerala (SLK) Season 2 is a six-team football league — Calicut FC, Forca Kochi FC, Malappuram FC, Thrissur Magic FC, Thiruvananthapuram Kombans FC, and Kannur Warriors FC — playing through a round-robin, two semi-finals, and a final. Every fixture needed matchday graphics, and the league needed one consistent identity across web, mobile, and social, not a one-off poster per game.
I designed the full graphic system end-to-end: a repeatable matchday template that scaled from the opening round through the final, fixture and schedule banners for web and mobile, and the social creative announcing kickoff across time zones.
My role
- Designed the matchday graphic template — crests, VS treatment, Live/Highlights states — reused across every fixture in the season
- Built fixture and schedule banners for web and mobile, round by round
- Designed the social kickoff creative announcing the season across time zones
- Scaled the same system up for the semi-finals and final
Brand system
A red-and-gold identity built to repeat
The SPORTS.com masthead, the SLK shield mark, and a diagonal red-on-black pattern recur across every asset — the same lockup at the web banner’s full width and at a 250px-tall mobile masthead, so the brand reads the same at any size.
Matchday graphics
One template, every fixture
The same Team A vs. Team B template carried the league from Round 1 through the final — only the crests, state (Live vs. Highlights), and stage label change.
Round 1 — Live
Semi Final 2
Final — Live
Final — Highlights
Fixtures & campaign
Built for handoff, round by round
Fixture banners for web and a taller mobile crop, plus the social creative that announced kickoff with local match times across five cities.
