One creative system, four football leagues
Cross-platform brand assets, content tiles, and marketing creatives for paid ads, social, email, PR, and print.
Overview
Four leagues, one production system
GXR produces licensed football content across Serie A, LaLiga, LaLiga Hypermotion (Spain’s second division), and Ligue 1 — each with its own campaigns running at the same time: Serie A’s Full Impact and Inside Serie A series, and the LaLiga/ElClásico Legends editorial spotlights, alongside a recurring matchday-graphic system shared across every league.
Each league needed to feel distinctly itself — Serie A’s navy and teal, LaLiga Legends’ warm gold-on-wood, ElClásico’s maroon-and-navy circuitry — while every piece still had to read as one GXR production across paid ads, social, email, PR, and print.
My role
- Designed the Serie A hero campaigns — Full Impact and Inside Serie A — in landscape and portrait
- Built the LaLiga Legends and ElClásico Legends editorial series spotlighting individual players
- Designed the recurring matchday template (Match Time / Live / Highlights) and adapted it across Serie A, Ligue 1, and LaLiga Hypermotion
- Delivered every asset for paid ads, social, email, PR, and print from one shared system
Serie A — Full Impact
A five-player hero moment, every kickoff
A cut-out lineup of the round’s key players against a stadium backdrop, built once and reframed for both landscape placements and portrait/story formats.
Serie A — Inside Serie A
A second Serie A series, its own visual cut
A geometric, angled panel treatment distinguishes this series from Full Impact, keeping the two Serie A campaigns visually distinct while both stay on-brand.
Legends series
Editorial spotlights across two leagues
LaLiga Legends and ElClásico Legends each got their own distinct look — warm gold typography on a wood-grain backdrop for LaLiga, a maroon-and-navy split with a circuit-board motif for ElClásico — built for single-player editorial spotlights.
LaLiga Legends — Roberto Carlos
ElClásico Legends — Zlatan Ibrahimović
Matchday graphics
One system, three leagues
The same Match Time / Live / Highlights template flexes across each league’s own palette and typography — Serie A’s blue geometry, Ligue 1’s navy-and-gold, LaLiga Hypermotion’s red diagonal cut — without losing the shared GXR structure underneath.
Serie A
Ligue 1
LaLiga Hypermotion